Organize teams of 3-4 people to hold signs, distribute materials and interact with people in public high-traffic areas. We help train volunteers and geo-target the teams’ outreach.
While the data on these types of outreach is somewhat limited, the 2008 Obama campaign conducted a head-to-head contest between TV and radio ads, and street teams — groups of people standing around at malls and busy intersections handing things out.
The street teams beat the broadcast advertising hands down, and the Obama campaign cancelled the 30 million dollar ad buy they had been planning.
Photo: “Street Teams July 9 1” by the London Public Library, via Flickr. (License: CC-BY-NC-ND 2.0.)