UpRise Original Research
Despite its huge popularity among volunteers, people are hesitant to adopt postcard writing as a serious campaign strategy due to the lack of solid data.
In order to better measure the impact of hand written postcards and hand addressed letters, UpRise conducted three large scale experiments in the 2018 midterm elections with the volunteers of Arizona Legislative Districts 21 and 22.
We expected no impact at all, given that these voters were the recipients of dozens of pieces of mail as well as endless calls, door knocks and TV ads.
Much to our surprise, we saw significant impact from a single contact!
Hand written postcards to less-likely-to-vote Democrats increased turnout in the 2018 midterm general election by 2.37 percentage points (from 50.59% to 52.96%) compared with a randomized control group.
Here are the results of our three experiments:
Psychology of Persuasion
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