American Marketing Association Survey

Click here to download the PDF of the full report.

Citation

Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA) (2013). State of Word of Mouth Marketing Survey.

Highlights

Nearly two-thirds of marketers (64%) say social marketing is “more effective than traditional marketing”.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.